Search for regional dealers. Proposals from manufacturers to find a dealer. Personal data of users received and processed by Trokot LLC

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1. Personal data of users received and processed by Trokot LLC

1.1. For the purposes of this Policy, "user's personal data" means:

1.1.1. Personal data that the user provides about himself independently when registering (creating an account) on the site or in the process of placing an order. The information required for the provision (rendering) of the Services is clearly indicated. Such information includes: surname, name and patronymic, e-mail address, postal address for delivery of the order, contact phone number, payment details. Other information is provided by the user at his discretion.

1.1.2. Other information about the user, the collection and / or provision of which is determined by Trokot LLC for the provision of individual Services additionally, which is explicitly indicated when ordering individual Services.

1.2. The user's personal data provided by Trokot LLC is considered unreliable and can be blocked until the user or his legal representative agrees to the processing of the user's personal data in any form additionally indicated by Trokot LLC, in addition to that provided on the Site.

2. Purposes of processing personal information of users

2.1. Trokot LLC processes only those personal data that are necessary for the provision (fulfillment of obligations) and improvement of the quality of the Services.

2.2. Trokot LLC may use the user's personal information for the following purposes:

2.2.1. Identification of the party in the framework of the provision of the Service.

2.2.2. Providing the user with personalized Services.

2.2.3. Improving the quality of Services and developing new ones.

2.2.4. Conducting statistical and other research based on depersonalized data.

3. Transfer of the user's personal data to third parties.

3.1. With regard to the user's personal data, its confidentiality is maintained, except for the cases of processing personal data, access to which is granted to an unlimited number of persons by the user or at his request

The profession of a dealer is quite in demand, and also allows you to make good money. Many believe that dealers are full-time employees of companies that manufacture certain products, but this opinion is erroneous.

A dealer is a business partner of a manufacturing company that promotes its products in a certain territory on a partnership basis.

A dealer can be called a businessman who makes money by selling partners' products. Further in the article, we will consider in more detail how to become a dealer, as well as what is required for this.

The essence of the dealer's work is to promote the products of a certain manufacturer's company, but it has significant differences from simple retail trade.

Unlike sellers, who may trade in a wide variety of brands, dealers have the right to act on behalf of the manufacturing company. And also sell products under its brand.

Close cooperation with the manufacturer gives the dealer many advantages, among which are:

Large companies often invest in the development of the business of their partners.
Brand advertising is carried out at the expense of the manufacturer.
The manufacturer's employees assist dealers in developing their own business, which gives them the opportunity to gain invaluable experience and support, as well as quickly turn the business into a profitable one.

In fact, any legal entity wishing to sell the manufacturer's products under the name of its brand can become a dealer.

At the same time, cooperation with the manufacturer can be carried out in several ways:

The dealer carries out wholesale purchases of the manufacturer's products and then sells them at an inflated price.
The dealer becomes the official partner of the manufacturer, and also receives remuneration for the sale of its products.

It is worth noting that each company sets its own rules for working with partners. Many large companies work exactly according to the second scheme. Small producers, most often, simply sell products to intermediaries in bulk.

Official dealer of the manufacturer

Many companies engaged in the production of certain products do not have their own distribution networks, but use the services of intermediaries, who are called dealers.

In such situations, both the manufacturing company and the person acting as an intermediary between the manufacturer and the buyer benefit.

The company saves money on creating its own sales network by entrusting sales work to the right specialists, and dealers get the opportunity to quickly open their own business selling products of a well-known brand.

Although any seller can sell brand products, it is official dealers who cooperate directly with the manufacturer who receive products at the lowest cost, as well as the right to sell products under the manufacturer's brand.

You can become an official dealer after participating in tender competitions held by large companies to select the best representative.

Required documents

To participate in the tender, it is necessary to provide the manufacturing company with a whole package of documents that confirm the seriousness of the candidate's intentions.

Application form.

To participate in the competition, you must submit the following documents:

constituent agreement and statutory documents of a legal entity;
documents confirming the state registration of a legal entity and tax registration;
a document confirming that the head of the organization has the appropriate authority, as well as the passport data of the head;
certificate of ownership or lease agreement for commercial premises in which the sale of products will be carried out;
bank details of the legal entity.

It makes no sense to sell cars if a person has a soul for cooking. In such a situation, you can engage in the promotion of brands of relevant products.

You need to work only with brands that are close and interesting to a person. In such a situation, sales will grow, and interest in the business will not disappear even in the event of temporary setbacks.

Nowadays, almost everyone can become a dealer. The main thing in this business is to find a suitable manufacturing partner, as well as to have the desire and ability to invest in your own business.

Who is a dealer
Is it easy to become a dealer

We often hear the expressions “official dealer”, “dealer network”, “use the services of a dealer”. Most often they are associated with car dealerships. And this is no coincidence, because car dealership is the most famous and widespread direction in this area. But dealers work not only in the field of vehicle sales. Moreover, dealership is one of the proven ways to successfully build your business.

In the article you will learn who a dealer is, what are the features of his activities, how to become a successful dealer.

Who is a dealer

"Dealer" - from the English "dealer", which means a merchant, agent.

Dealership means:

trading intermediary activity. Dealer - a legal or natural person who purchases products at his own expense and on his own behalf from the manufacturer in bulk and then sells them to end consumers;
activity on the stock exchange. Dealer - a private person or firm that conducts exchange operations on its own behalf and at its own expense, independently buying and selling securities, currencies, precious metals.

Let's talk about trade and intermediary dealer activities.

Many commodity producers do not create their own trading network, but sell their products through intermediaries. One of them is a dealer. For example, none of the car manufacturers has its own network of car dealerships. Cars are sold through dealerships that form a dealer network.

In principle, any seller of a product can be considered a dealer of the manufacturer of this product. But it is important to understand that there is just an intermediary, but there is an official dealer - a partner with whom a dealer agreement and a direct contract for the supply of goods are concluded.

Dealer is a link that connects the manufacturer of goods and / or services directly with the consumer. Often another element is added to this chain - a distributor. A distributor is a distributor of goods for the manufacturer and a supplier for the dealer, he does not have a direct connection with the end consumer.

The distributor works on behalf of the manufacturer, and the dealer - on his own behalf. By the way, your name and brand is the main advantage of dealership overfranchise. The dealer has more freedom and independence.

The main profit of the dealer depends on the size of the dealer discount, which the manufacturer provides him with his products. The amount of the discount varies depending on the size of the consignment of the purchased goods, as well as on the turnover. With a large volume of sales, the dealer receives an additional remuneration from the manufacturer. Dealer relations are beneficial for both the manufacturer of products and the official dealer.

The manufacturer receives:

expansion of sales markets, without going into their regional features;
business scaling without serious investments;
additional channels for selling products without renting additional space and hiring employees;
increasing turnover of goods;
profit growth.

The dealer company receives:

good quality goods with a package of documents for sale, while the manufacturer is responsible for the quality;
support from the manufacturer, including the provision of promotional materials;
placement of contacts on the manufacturer's website;
free training (many manufacturers organize mandatory training for their dealers);
receiving discounts on the purchase of goods and premium bonuses upon successful implementation.

It is believed that the creation of a dealer network is one of the most budgetary ways to expand sales markets and increase product sales channels.

How to become a company representative

Dealership is a business. And the organization of any business requires a serious approach. A dealer, selling someone else's products, works under his own name and brand, it is important for him to have a good reputation in the business. Very often, a dealer creates his business reputation just by promoting the goods of a manufacturing partner.

As a rule, a dealer business requires considerable investments, because you need to:

purchase a certain batch of goods;
rent or own premises to store and sell this product.

To become an official dealer of the company, you must meet a number of requirements. They depend on the specifics of the activity and may vary from manufacturer to manufacturer. The main requirements that manufacturers impose on their dealers:

registration as a legal entity (for example,OOO) or IP- it is necessary to conclude a formal contract;
awareness in the field of activity of the company, an additional plus is experience in this area and / or with similar products;
stable financial position;
availability of a number of documents in accordance with the specifics of the products sold.

You can search for a company for cooperation in different ways:

post a resume with a proposal for cooperation or look for suitable job offers from manufacturers and send feedback;

search the Internet for companies that are looking for dealers. Information about this is available on the official websites. Often there is also an application form for proposals for cooperation;
analyze the search options for manufacturers of new dealers.

Here are some options:

Participation in exhibitions is a good opportunity to personally meet future partners. Unfortunately, exhibitions are held infrequently and not everywhere;
analysis of information about companies in various online directories;
participation in business forums;
analysis of advertising on business management sites;
search on YouTube - many businessmen have their own channels there and often voice proposals for cooperation.

If you have your own store, you can become an official dealer of the manufacturer / manufacturers of products that are already sold at the outlet. It will take your business to the next level.

Step-by-step instructions on how to become a dealer of a large company

To become a reseller, you must complete the following steps.

Choose a niche in the dealer business. For this you should:

take into account their preferences, knowledge, skills;
research the market in your region;
choose the type of products you will sell;
thoroughly understand all the characteristics, properties and capabilities of the selected product;
study competition and competitors in the region;
evaluate the number of potential customers and channels for attracting them;

Register a business form if you do not have your own business;
Develop a business plan;
Find money if you don't have enough of your own. At this stage, you can consider obtaining a loan orattract an investor;
Find manufacturers or suppliers using various methods. At this stage, you can select several companies in order to compare the proposed terms of cooperation and choose the most suitable ones;
Choose a company for cooperation;
Submit your resume to the company and be interviewed. It can be carried out both in the office of the company and via the Internet, for example, via Skype, if the partner company is far from you;
Enter into a contract. For dealers, there are two options for cooperation:

for working capital - consists in fulfilling the requirements for a certain fixed volume of purchases, and, consequently, fulfilling the plan for sales and profits;
in terms of legal content - it consists in the possibility of creating your own network of sub-dealers as a General Dealer in a certain territory;

Create conditions for the sale of products, if required:

rental of premises;
purchase of the necessary equipment;
state set;

Purchase a consignment of goods specified in the contract;
Advertise products through various channels;
Realize the product.

How to become an authorized Toyota dealer

Toyota is constantly expanding its dealer network in Russia. There are 112 official dealer centers and 3 authorized service centers in 70 cities of the Russian Federation. Toyota Motor LLC imposes mandatory requirements on applicants for dealership, which relate to:

Locations of the land.
His characteristics.
Showroom.
Service zone.
Warehouse and spare parts department.

Here you can download the questionnaire, fill it out and send it to the company.

Is it easy to become a dealer

The main goal of the dealer is to promote and successfully sell the partner-manufacturer's products on the market. The dealer must have the following qualities:

have the skills of a good seller;
be able to negotiate, communicate freely with customers;
be able to prepare a competent proposal and presentation of products;
be a good organizer;
be stress resistant;
have a high reaction rate, good memory, analytical skills;
be able to foresee, calculate the situation.

Is dealership possible without investment?

It is possible to become a dealer without investments if you:

implement trade "on order" - conclude a dealer agreement with a manufacturer or supplier, enter goods into a catalog and / or place on your website (your outlet can also be an online store) marked "on order". The client orders the product, pays for it, you buy the product from the manufacturer at dealer prices with the money received and transfer it to the client. This option of cooperation is possible for relatively inexpensive goods (from 3 to 25 thousand rubles);
you take the goods for sale - you conclude an agreement with the manufacturer, which specifies the terms for the sale of the goods. Your goal is to sell the products on time, otherwise you will have to pay for it, and the price will be higher than the dealer price. Sometimes suppliers take back unsold goods. All conditions are specified in the contract;
perform free testing of the product - you get product samples from the manufacturer for free and try to implement them. However, it is very difficult to find a company that will agree to work on such conditions.

Overview of dealership offers from manufacturers

Dealership is possible in various areas:

vehicles and auto products;
windows and doors;
constructionand finishing materials;
equipment and tools;
books;
clothing and footwear;
electronics and electrical engineering;
computers and software;
communication services;
promotional products;
insurance companies, etc.

Proposals for dealer cooperation can be found on websites on the Internet.

How to become a company representative in your city: success stories

The TROKOT company is engaged in the production of framed autoshades that replace tinting and save car owners from the blinding sun and prying eyes. The company has a wide dealer network, consisting of almost 200 representative offices.

Dealers are people who take goods in bulk for subsequent resale to sellers or shops individually or in small lots (and not just drug dealers, as many used to think). Most newcomers in this business do not want to make any special investments: they are afraid of “burning out” if they suddenly do not buy the goods, there is not enough money to start, or for other reasons, it doesn’t matter. Such a desire is often not good for product owners, so there are not so many options to implement the plan.

How to become a dealer without investment?

Method one - trade under the order

Maybe you have come across in the price lists of online stores the mark “under the order” opposite the indicated cost of the goods. It means that you first need to pay the full cost of the goods to the seller's account, and only then, after a while, it will be transferred to you for use. If you look at the situation from a business point of view, everything looks like this:

The dealer concludes an agreement with suppliers for the delivery of goods at a dealer price (in some cases, it is possible to work without an agreement).
The product is put up for sale at the dealer's point of sale. More precisely, not the product itself, but the lines in the price list and promotional materials.
The buyers are charged an advance payment, for which the dealer buys the goods from the suppliers.
The purchased goods are transferred to the buyer.

Please note that if you work according to the “made to order” scheme, it is better to cover the segment of the market for goods of the middle price group (5-20 thousand rubles). It will be easier for buyers to buy cheap goods in a nearby supermarket, albeit at a slightly inflated price, but quickly and immediately. If the goods are too expensive, you will have to spend extra money on renting a good office or store. For example, the same car dealers, in order to impress customers, are forced to rent large areas for showrooms.

Method two - goods for sale

Many manufacturers also provide such an option for cooperation. The dealer is given a certain time for which he must sell the product. After the deadline, the goods will need to be paid, and the amount will be 1-2% higher than if you paid all at once, so the risk of “burning out” does not disappear anywhere. Do not meet the time - you will have to compensate suppliers for losses. Only in rare cases can they take the goods back from you (the return conditions must be specified in the contract).

Method three - free testing

If the manufacturer you are going to work with agrees to send free samples of their products so that you can try them “in combat conditions”, then you are very lucky. Most suppliers do not want to work according to this scheme, so the chance to check the product for free is extremely rare.

The fourth way is to become an official representative of the company

By choosing this option, you will receive advertising, information and consulting support, development assistance, trade organization and, most importantly, a guarantee that the product you sell will be of interest to the end consumer. In addition, advertising specialists are engaged in the promotion of goods, which saves you from having to do it yourself.

As you can see, it is quite possible to start a career as a dealer without investments, while risking nothing (or almost nothing, as in the case of taking goods for sale) and without being obliged to anyone. Of course, you will have to make a decent amount of effort, which in the end will have to pay off.

Readers' opinions

I read the title of the topic - “How to become a dealer?”, I don’t know about you, but I immediately have associations with drugs.

Qwer, I think that under "test in combat conditions" testing the ability of a product to arouse consumer interest and its quality, of course, too. If consumers buy the first small batch of goods and speak well of it, then it will be possible to safely buy an even larger batch (this time for their own money) and sell it without problems. The dealer, by the way, can also, thanks to free samples, study the characteristics of the product offered to him for sale.

The idea is good, but the risks are too many. First of all, I think you should study the market and test the quality of the goods. In this case, you need to thoroughly study the product that you sell. And only then offer implementation services. In general, it is troublesome, but worthwhile.

There are risks everywhere. And even more so as a dealer, but here usually dealers are not ordinary people, but those who have been engaged in some kind of art for years. For example, a person who is a fan of paintings, here he can easily become a dealer in this area, since this is his element, and he will not buy low-quality goods for a lot of money.

If you become a company representative, there will be control from the company, which will not be very good for your desire to sell. But for the sale of goods is given less and less every year. If they gave children's goods for sale, I would open a store myself.

Many trading firms offer to become distributors or dealers only to their regular customers who have proven themselves on the positive side on the basis of an agreement concluded with them, but not a single foreign firm will give goods for sale to a supplier they do not know, this is very risky for them.

Angelica

I ordered different tools from the factory for cultivating the land for a summer residence. After payment, I was offered to become a dealer in my region. Unfortunately, at that time I could not do this, since I had just bought the goods, and it was winter, and I did not test it in work. Then it was too late. Especially in the autumn I checked the markets where they were already trading with might and main.

Before becoming a dealer (that is, well invested financially and organizationally), it is reasonable to work as a sales agent (the same option "on order" or similar in essence). Thanks to this, sales tools will be formed, a circle of regular customers will be accumulated. And in general, it will be possible to feel confident in this sales market.

Dara, I was also offered to do distributorship through a company distributing cosmetics, one of the cosmetic lines, but I was not satisfied with their working conditions. They have a sales plan, and hence bonuses and cash rewards, but this is acceptable for those who are free from other work, otherwise, it takes a very long time.

Angelica

This summer I will experiment with different fertilizers. If I can, I'll consider selling. At the same time I will conduct an experiment with film and polycarbonate. It is possible to conclude an agreement for the sale of Svetlitsa film, which is still rare for us. But I'm more interested in biohumus. True, it is expensive and I’m not sure whether they will buy it in the village.

Dara, why is he so good? It’s just that I also have a problem with flowers, they grow poorly, the leaves are allowed, but they don’t bloom. I tried to make different soils, but to no avail, they are still capricious. I read a lot of reviews about HB101 fertilizer, but they do not send one or two packs, but only a batch.

Angelica

Oh, about the colors, there is solid chemistry. I bought flowers at the market for planting, so they all bloom and are beautiful and lively. But I planted them from a hypermarket, so they don’t bloom and even grow poorly. I think that initially you need to buy good planting material. Regarding dealership, the idea is good, especially now many goods are offered for sale, but it is important to take into account the demand in the region so as not to make a mistake with a niche.

And I have with car dealers. Everyone thinks to the extent of his depravity, as they say. But the mark “no attachments” does not quite fit this topic. We need at least a retail outlet, about which the TS wrote. And at the beginning, few people will dare to pay you the full amount of the prepayment in the case of “custom-made” sales.

Angelica, biohumus, and specifically even vermicompost in their composition have all the necessary elements for plant nutrition. Plus, this soil is clean from all viral and fungal diseases. No pathogen develops in vermicompost. And now about flowers. For flowering, different conditions are needed and the soil and its composition are not always to blame. Sometimes a cold winter is needed for flowering.

Zikam Stone, distributors or dealers, these are the same sales workers who have their own property (shop, warehouse, retail outlet), who decide to take a large batch of goods for sale, or immediately purchase it. As for sales agents, their task is to offer manufactured goods, conclude a supply contract, and control the flow of this type of product. Therefore, in many ways, they have different functions. But, both of them are united by the fact that they have a common task, which is to sell goods and find new customers.

Angelica

Do not think that I am very picky about trifles, but I’m wondering if there are differences between a dealer and a distributor, I can’t even pronounce this word correctly. Why are the names different if the function is the same. Or is a dealer still not a distributor?
I would like to test something for free, a walk-behind tractor for example: rolleyes: .

Dara, this is the same thing, but now many vacancies are borrowed from other languages, but in fact their meaning and functions do not change, that is, a wholesale batch of products is taken from the company at the same price, and then it is distributed to its customers, but with a preliminary margin . The company encourages those dealers who take an active part in the promotion of their products, and periodically rewards them with a bonus system.

Angelica

The most normal way is to take the goods kind of sale. Here the profit will depend only on you. If you simply become a representative of the company, then you will receive a percentage of sales. He's usually not that tall. Yes, and it turns out that you are not doing business, but working for some company.

Dimcha.k, taking goods for sale is probably the best way, but no one just like that, without checking you and making sure of your decency and business viability, will not dare to entrust you with such a batch of goods on which you can earn really good money. This is a lot of time. But through a sales office, success can be achieved much faster, even if not having complete freedom of action, especially if you choose the right product niche for work.